Wising-up or dumbing-down?

In 2011, insurance giant Suncorp began issuing a range of new insurance products designed specifically for women. These are marketed under the brand name “Million Dollar Woman“, a name that is cleverly evocative of the material aspirations of middle Australia. (Perhaps not so cleverly, and no doubt unintentionally, the name is also slightly reminiscent of the US-based conservative activist group “One Million Moms” – yes, the Christian fundies who are demanding that “open homosexual” Ellen DeGeneres be removed as spokesperson for a major retail brand. Oops!)